Great promotional poster for Japan's Suntory brewing company from 1973. Really love the theme and variation with the rainbow circle shapes and this is making me long for sunny weather right about now.
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Art director: Masao Sugimara.
Designer: Kenichi Matsunaga
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It would be really interesting to see the process behind making this poster. I'd like to see the rainbow sun's that didn't make the poster that were even more weird and abstract. This is a great example of out of the (western?)box thinking, which the japanese seem to be pretty good at.
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