Tuesday, December 2, 2008
Saul Bass & The Bell System
Designer Saul Bass is best known for his animated title sequences and promotional posters for movies. The work of his I admire most is his branding and identity systems. Throughout the 1960s and '70s, Saul Bass & Associates created dozens of fully fleshed out identities - not just logos, but entire visual dictionaries for airlines, food manufacturers, and, one of my favorites, the phone company. Here's just a taste of the cohesive branding system created for Ma Bell by Saul Bass starting in 1968.